Saturday, November 15, 2008

Maggi, Myojo and Me

I am addicted to instant noodles. Go to any supermarket in Singapore and there will be rows of shelves stacked with all kinds of instant noodles. You can choose whether you want your noodles dry or soupy. In my view the difficult thing is to choose the flavour: chicken, abalone, curry, kimchi (Korean preserved cabbage), mee goreng (Malay fried spicy noodle), the list just goes on.

As you would have already noticed, you can even find Thai, Korean, Japanese and Korean varieties in the mix. The best thing is, they only take 3 minutes to cook. Boil hot water, throw in the noodle cake, add the seasonings and presto, you have a piping hot bowl of noodles. Perfect for winter!

Instant noodles are not as popular in London. The local supermarket stores will carry just one or two varieties and very often it is their in-house brand. The usual (and often only) flavour is chicken.

If you want more varieties, you have to head to Leicester Square (London's Chinatown) where the supermarkets will stock the more popular brands of instant noodles such as Nong Shim.

Still the variety is nothing to be compared to that available in Singapore (they don't carry Myojo, one of my favourite brands) and the price will make your jaw drop. In Singapore, they sell 5 packets of noodles for an average of S$ 1.50. In London (and it was one of the first things that amazed me when I first arrived) they sell 1 packet of noodles for £0.30!

There is hope yet. I spotted a few packets of Maggi instant noodles in my local Tesco recently. Yes it was going for £0.30 but it is such a rarity that I must have one. The interesting thing about this particular line of Maggi instant noodles is that it comes from India and comes in Masala flavour (see the accompanying picture). Now,that is something that I have not come across in Singapore.

I heard of this guy who airfreighted a carton of his girlfriend's favourite instant noodles to her from Singapore when she was studying overseas. Now, that must be the most romantic thing I have ever heard (that's how instant noodle crazed I am). If only some one will send me a crate of Myjoyo noodles!

Yours,
Twinkletoe

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20 comments:

Melinda said...

I'm addicted to instant noodles too; the spicier the better!

Back in the Netherlands (I'm Dutch-Indonesian/Australian), there were quite a lot of places I could buy them and pretty cheap too. Since moving to London though, I can't my favourites, plus as you said you pay so much more. I have to do some searching and try to find the place to get them.

SheR. said...

CK..need I say more about my love affair with instant noodles?
I do enjoy those Pot noodles in London. Spicy enough!
You can buy a whole carton of instant noodles in Chinatown if you are that desperate....
I miss Maggi.. send some over. Cheers!

Dutchie said...

If there were affordable takeaway snacks like we had in Sg, I would not resort to instant noodles :-s

We hv 3 brands - Super Noodles (dutch n relatively new on the market), Mamee (Malacca), Yummy (Thailand). The last 2 offers only beef, chicken n prawn flavours whereas Super has a wider range, most of which r for dry noodles, costing 69 euro cent a pack. Asian brand goes for 39 ct. There was a sale in June for 25ct n I carted 40 packs away n u should see the reaction of the cashier - eyes popping ! I guess the locals limit themselves to an occasional pack whereas hungry souls like myself - always on the hunt for something instant to eat, need to hoard at the right time :-D

The soup base does leave me thirsty n I usually saved it for when I just wanted a veg soup. For dry noodles, here's my recipe : enough drops of light soya, sesame oil, sweet soya n sambal badjak. If u hv some crunchy veg like andive or chinese cabbage, blanched 30sec with the boiling noodles b4 discarding the water. Yum !

lina said...

Yes, my friends had their parents sent them box load of instant noodle (among other things).
Masala Maggi - interesting.

PuNiao said...

u must leave your london home address so that you can receive your free maggi mee wor... :D

FĂ«anor said...

I remember eating sundry bakmis in Jakarta, but the instant noodle concept was introduced to me in, imagine it, Kathmandu. And not to eat cooked, by the way! Instead, we ate it raw, mixed with the accompanying flavouring. Maggi, that too - Paprika, Masala, Chicken, and so on. Yum, yum, heheh.

Maggi's a Nestle product, but clearly customised to each market. What flavours did you have in Singapore?

Geek @ Kedai.TV said...

Eh..try Wing Yip in Croydon. they have MYOJO what....but then..U gotta drive lah.... (or try the one in N.London off A406 J13)

Azrin @ www.azrin.net

kyh said...

Me too! I love the Korean noodles. Cos their noodles come in bigger packs and tastier.

Twinketoe said...

Hi guys thanks for your comments.

@Dutchie - Your recipe sounds delicious. I will certainly give it a try.

@Azrin - thanks for your suggestion, but I am simply too lazy to go that far!

@Feanor - For Maggi noodles, we have curry, laksa, shrimp, prawn flavours. Yum!

BK said...

Instant noodle? When I was staying in Philippines, I had it almost every meal. I just love their brand there. I used to be addicted to the Maggi curry flavour. But now I prefer something that is light, like the Myojo chicken flavour and I just add in an egg and some spring onions. :)

EastCoastLife said...

I used to take instant noodles during the school days, my favourite then..Nissin and Maggie mee.

Now we have many varieties, I enjoyed those spicy one.

Penelope Pince said...

I love instant noodles too - Japanese, Taiwanese, Thai and Korean. My mother was from Taiwan so my sister and I ate a lot of noodles growing up. Now we live in an area where we can only get what's at the supermarket (mainly Sapporo which is so expensive here at $1 a pack), but whenever we make it to a Chinese market, we stock up like mad. When we go to visit our cousins in Taiwan, they go out and buy tons of instant noodles, which is all we want to eat while we're there! Yum!

finally-woken.com said...

As an Indonesian lives in Aberdeen, Scotland, I thought this city wouldn't have my favorite instant noodle brand, Indomie. But I was surprised that the Asian groceries stores here, even the small one, sell the brand: Indomie. I'm soo happy. The problem is no matter how many I buy, I'll finish each package every day. So now I rarely buy it, after all, it's not healthy.

Greetings from Scotland!

Martin Miller-Yianni said...

I used to love eating these instant noodles in England. Then moving to Bulgaria there wasn't any here a few years ago. There are now though, but I don't bother with them now as I get fed too much with non fast food and just don't feel like snacks inbetween meals!! I can see how you are addicted to them though.

Anonymous said...

Oh miss those instant noodles - too expensive here - besides have kid now - can't serve "unhealthy" stuff - ahhahhahaa
BTW would love to do the link exchange:)
syc
It's yoongz.livejournal
for some strange reason i can post using my livejournal id?

Cashmere said...

Yes, Maggi is nice...
I'm kinda addicted too...
But trying to cut down as it is not so good for your health..
Trying to be health-conscious here.. =D
Anyway, I'm beginning to hate Maggi already! Ever since they changed to the new, healthier choice.. It really sucks!! And I'm trying very hard now to find Maggi Prawn (old packaging). I can't find it in Singapore or Malaysia! I want it so badly...!! =(

** Is the Masala Maggi nice??

chloe said...

i've been reading your blog for a while some time. as puniao mentioned, leave your address to receive your free myojo instant noodle! haha.

C K said...

Look's like twinkletoe's instant noodle post hit a chord with many out there.

Instant noodles is almost a staple for me as well. Nothing beats instant noodles with a chicken drumstick, some spinach and an egg. Hmm....

alyson Lim said...

hey, i'm another addict!! should we gather our stock order and do an online purchase? i'm desperate for instant noodles now.. but not those that i can see in morrisons.. :(

Anonymous said...

Hi, those Masala instant noodles are available in Singapore - but only at Mustafa's.