retro display for Tastes of Singapore at Selfridges
I mentioned in an earlier post about Tastes of Singapore, which is held at Selfridges Food Hall, so wife and I decided to make our way down to Oxford Street on Saturday. While we don't expect another event the scale of Singapore Day, we thought that it would be interesting to see some popular homegrown brands on the shelves of Selfridges Food Hall.
Other than cooking ingredients and other foodstuff, the most obvious attraction is definitely the cooking demo, or so we thought.
Da Hua soy sauce, food just doesn't taste the same without it
We were suitably impressed with promoters' enthusiasm in introducing their products to curious shoppers. There was this tall guy who was promoting Da Hua soy sauce chatted with us a bit and mentioned that they will be flying off to Germany after the one week stint in London.
However, we couldn't help feel a bit disappointed with the cooking demo. While we were there, someone was preparing beef rendang and Singapore laksa using Prima Taste preprepared pack - frankly, he is more of a salesman than a cook, and reminded me of those slick sales people peddling their wares at Metro back home.
The Prima Taste cook/salesman strutting his stuff
"Come try Singapore's most popular dishes!" he exclaimed as more shoppers shuffled towards him.
"Hello Sir," he beckoned to a guy, "Are you from France?"
"Er nope, I'm from Russia."
"Oh," the cook/salesman quickly recollected himself, "Have you tried Singapore's laksa?"
I'm sure they serve it by the buckets over at St. Petersburg."Here, have some!" he then scoop a generous portion into a small plastic container and topped it up with a slice of tau pok before handling it to the Russian who looked a bit hesitant but managed took a small bite with an equally small plastic fork.
"Have you tried beef rendang?" Of course, how could he not have tried that? "Here have some!" Another small plastic container handed over.
While the Russian was juggling with two containers, the cook/salesman went on, "If you do it from scratch, it'll take a couple of hours. But with Prima Taste' beef rendang pack, it'll be done within minutes!"
Erm, I distinctly remember having to leave the beef to stew for around an hour even using Prima Taste's formula but never mind that, who wouldn't want to be able to prepare beef rendang in within minutes? I mean, if I could do that, I wouldn't have to head to Sedap for my beef rendang fix every now and then.
The cooking demo aside, I was surprised at how much more expensive Prima Taste was being sold at Taste of Singapore; what was being sold for £2.60 at Leicester Square was selling for £3.95 at Selfridges' Food Hall. Quite a bit of a mark up in my opinion.
Prima taste black pepper sauce, warning: this is quite spicy
Gold Kili 3 in 1, I know of people 'importing' packs of these everytime they fly back from home
Yeo's has gone upmarket
Although it was stated at the official website that the Gallery Restaurant at Selfridges would be carrying a special menu in conjunction with the event, it sure wasn't apparent to us when we were there. In fact, we had to specially ask for the menu before it was shown to us. How strange, it did seem Selfridges didn't really put much emphasis on the promotion.
Anyhow, we did leave with a bottle of Da Hua dark and light soy sauce for around £3.50 each.
Well, if you're thinking of making your way to Tastes of Singapore at Selfridges Food Hall, you'll have till 11th Oct before it moves on to Germany. Oh, while you're there, say hi to the friendly chap who's promoting Da Hua soy sauce.